Know Your Why
Develop a Business Mindset for Success
Discover why you want to build a business, identify the strengths and values that will guide you, develop practical entrepreneurial habits, and turn your vision into clear next steps. Adapted from the original Know Your Why course and its companion action guide.
Presented by Marlary Jarue
Who it is for
Aspiring entrepreneurs, new founders, and business owners who want greater clarity and direction.
Learning outcomes
- Articulate a personal why, business mission, vision, and value proposition
- Evaluate entrepreneurial habits and decision-making
- Rank core values and apply them to operations
- Create a 30-day action plan
Format
Self-paced digital lessons with a companion activity after each lesson. Suggested completion: 3–4 hours including reflections. This estimate is an editorial suggestion, not from the original source.
This is an updated instructional adaptation of the source material. New business examples, decision checks, and the 30-day planning exercise are additions for digital learning.
Five modules, 13 lessons
0/13 completeDiscover Your Why
Separate your motivation from your market, name your strengths, and draft the statements that direct the work.
Keep the Fire Alive
Sustain momentum with clear goals, honest feedback, and a circle that challenges as well as supports.
Think Like an Entrepreneur
Ten practices to develop, a disciplined way to weigh risk, and the habits that turn plans into finished work.
Turn Your CEO Dream Into Reality
Write a vision you can act on, rank the values you will protect, and put them into everyday decisions.
Your Purpose-to-Action Plan
Bring the work together into one page you can test, refine, and commit to for the next 30 days.
Before marking this course complete, check that you have drafted your why, mission, vision, value proposition, top values, mindset development priorities, and 30-day plan. These are working documents that can evolve with customer feedback and experience.
Next step: bring your completed CEO Purpose Blueprint into the I Mean Business community for accountability and discussion.
Build your CEO Purpose Blueprint