I Mean Business Growth LibraryKnow Your Why

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Digital Action Workbook

Know Your Why

Complete the activities as editable response fields. Responses are private learner reflections and save on this device as you write. The prompts below are adapted from the original action guide, with added application activities.

Includes any responses you have already typed.

Course Video

Module 01

Discover Your Why

Module 02

Keep the Fire Alive

Module 03

Think Like an Entrepreneur

Module 04

Turn Your CEO Dream Into Reality

Module 05

Your Purpose-to-Action Plan

Module 01 — Discover Your Why

Activity 01.1

Why Purpose Matters

Write one sentence each for your personal motivation, the problem you want to solve, and the people you intend to serve.

Your responseEvidence or example that supports your answerOne next step and deadline

Activity 01.2

Identify Your Strengths and Passions

List five strengths and three passions. For each passion, describe a real customer need it could help address.

Your responseEvidence or example that supports your answerOne next step and deadline

Activity 01.3

Use Your Story to Clarify Your Purpose

Write a short paragraph about a defining experience, then finish: “Because of what I learned, I want to help ___ achieve ___.”

Your responseEvidence or example that supports your answerOne next step and deadline

Activity 01.4

Draft Your Why, Vision and Mission

Draft a why statement, a vision statement, a mission statement, and a one-sentence customer value proposition.

Your responseEvidence or example that supports your answerOne next step and deadline

Module 02 — Keep the Fire Alive

Activity 02.1

Revisit Your Why and Set Clear Goals

Choose one 30-day goal. Define the result, deadline, success measure, and first action.

Your responseEvidence or example that supports your answerOne next step and deadline

Activity 02.2

Build Your Support System

Write a simple plan for one conversation or check-in this month.

Your responseEvidence or example that supports your answerOne next step and deadline

Module 03 — Think Like an Entrepreneur

Activity 03.1

Recognize the Ten Mindset Traits

Rate each of the ten traits from 1 to 5, then select two to develop this month.

Your responseEvidence or example that supports your answerOne next step and deadline

Activity 03.2

Evaluate Challenges and Calculated Risks

Choose one real challenge and document three possible responses, the downside of each, and your decision criteria.

Your responseEvidence or example that supports your answerOne next step and deadline

Activity 03.3

Build Follow-Through, Flexibility and Delegation

Choose one task to delegate or simplify, and set a date to review the result.

Your responseEvidence or example that supports your answerOne next step and deadline

Module 04 — Turn Your CEO Dream Into Reality

Activity 04.1

Write a Vision You Can Act On

Draft a 3–5 sentence vision in present tense, then identify three measurable milestones for the next 90 days.

Your responseEvidence or example that supports your answerOne next step and deadline

Activity 04.2

Identify and Rank Your Core Values

Select five to eight values and rank your top five. Write one observable behavior for each top value.

Your responseEvidence or example that supports your answerOne next step and deadline

Activity 04.3

Put Your Values into Business Decisions

Create a values-to-actions chart with a specific policy or behavior for customers, team members, partners, and operations.

Your responseEvidence or example that supports your answerOne next step and deadline

Module 05 — Your Purpose-to-Action Plan

Activity 05.1

Build Your 30-Day Commitment

Complete your one-page CEO Purpose Blueprint and choose three actions for the next 30 days.

Your responseEvidence or example that supports your answerOne next step and deadline

Final Activity

CEO Purpose Blueprint

My whyWho I serveThe problem I help solveMy missionMy visionMy customer value propositionMy five highest-priority values and the behaviors that demonstrate eachTwo mindset habits I will strengthen30-day action 1 — owner, deadline, evidence30-day action 2 — owner, deadline, evidence30-day action 3 — owner, deadline, evidenceMy review dateWhat would cause me to revise the plan

Course completion

Check that you have drafted your why, mission, vision, value proposition, top values, mindset development priorities, and 30-day plan. These are working documents that can evolve with customer feedback and experience.

Next step: bring your completed blueprint into the I Mean Business community for accountability and discussion.

Presented by Marlary Jarue

Your responses are saved on this device only.